Website Design & Development

When a potential customer lands on your website what’s the first impression that they’re likely to have about your company?
Will they be impressed with your professionalism?
Will they be annoyed at how difficult it is to find what they’re looking for?
Will they be confused about what you do/offer?

If you were actively looking for a specific product or service, would you have trust and confidence in a salesperson who dresses impeccably, speaks in a clear and concise manner, and addresses your questions and concerns from a place of knowledge and expertise?

How about a salesperson who clearly doesn’t take any pride in their appearance, doesn’t address your questions and concerns and who says the same things as everyone else you’ve already looked at?

Your website is an opportunity to connect with the customers you want to do business with and separate yourself from your competitors. Don’t let it go to waste with an amateur design and generic sales pitch!

Do people look to your business for your expertise, industry knowledge and experience? Are you selling your website visitors on your ability to deliver on your promises? Are you providing educational resources that are both helpful and that establish you as an expert?

A strategic objective of any website redesign should be to increase the number of quality inquiries while simultaneously decreasing the number of low-quality inquiries that cost you time and mental energy.

To look unprofessional online is to put up an extra barrier in the sales process that you then have to work to overcome.

No business ever wants to give additional reasons for a potential customer to say no, but when you look unprofessional you automatically lack credibility and look untrustworthy. Nobody wants to do business with someone they don’t trust.

On the flip-side, when you look and talk like a professional, you’re giving your visitors an extra reason to say yes and potentially even sparking that gut-level feeling where they instinctively feel that you’re the right provider for them. 

Combining a modern, clean and professional website design with a strategic marketing campaign and compelling sales pitch will set you apart from your competition. What is about your products and/or services that are worth paying more for?

It should be the goal of every business to remove themselves from the race-to-the-bottom where the only chance of winning business is to compete on price (and by doing so attract the least attractive type of clientele).

Your website is the perfect place to capture your visitors email addresses so that you can market to them in the future once they’ve left.

By using a service such as Mailchimp (free for the first 2000 subscribers) you can build a list of highly targeted prospects and send marketing materials and promotions directly to their inbox, increasing your chances of converting them into customers and repeat customers, and also generating referrals.

Many of your visitors will leave and forget all about you, never to return. Many of them may have been interested in what you offer, but it just wasn’t the right time or place for them to buy.

It doesn’t have to be the end. Retargeting allows businesses to re-engage with their past website visitors through platforms such as Facebook, Google etc and win their business at a later date, and promote new offers to both previous visitors and existing customers in the future.